Brochure 1 using tasteless and boring sentences so that it is less impressive. I didn’t find about the atmosphere and emotion that can be felt from the tourist attraction when reading it. The brochure 2 gets the point to persuade people by using persuasive words and from the brochure, we will find a lot of facilities with affordable price. Brochure 3 includes persuasive adjectives that live the advertisement and arouses people to visit the zoo. The expression that is used in the brochure 4 can attract the reader. It uses factual emotional language which shows the beautiful tourist attraction.