From the 4 brochures that are discussed, the verbs that used in Brochure 2 is positive verbs such as "nikmati" (enjoy) and the language that use on both Brochure 1&2 are more polite and appropriate. Meanwhile on the Brochure 3&4 use the imperative language such as "meet" and "book". Brochure 3&4 are more direct than the Brochure 1&2. Brochure 1 & 2 are use in high context culture while the Brochure 3 & 4 are use in low context culture thus the imperative language in high context is considered as impolite and inappropriate. The last, all of the brochure uses the figurative of speech.