MANAJEMEN SENI 2022

Preface 

Welcome to the 13th edition of Strategic Management and Business Policy! Although the chapters are the same as those in the 12th edition, many of the cases are new and different. We completely revised seven of your favorite cases (Apple, Dell, Google, Carnival, Panera Bread, Whole Foods, and Church & Dwight) and added 12 brand-new ones (iRobot, Rosetta Stone, Logitech, Chrysler, Tesla Motors, TomTom, Volcom, TOMS Shoes, Best Buy, Dollar General, Boston Beer, and Burger King) for a total of 19 new cases! More than half of the cases in this book are new to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries. This edition continues the theme that runs throughout all 12 chapters: global environmental sustainability. This strategic issue will become even more important in the years ahead, as all of us struggle to deal with the consequences of climate change, global warming, and energy availability. We continue to be the most comprehensive strategy book on the market, with chapters ranging from corporate governance and social responsibility to competitive strategy, functional strategy, and strategic alliances. To keep the size of the book manageable, we offer special issue chapters dealing with technology, entrepreneurship, and not-for-profit organizations on the Web site (www.pearsonhighered.com/wheelen). 

FEATURES NEW TO THIS 13th EDITION 

Nineteen New Cases: Both Full Length and Mini Length 

Eleven full-length new or updated comprehensive cases and eight mini-length cases have been added to support the 16 popular full-length cases carried forward from past editions. Twelve of the cases are brand new. Seven are updated favorites from past editions. Of the 35 cases appearing in this book, 22 are exclusive and do not appear in other books.  Five of the new cases deal with technology issues (Apple, iRobot, Dell, Rosetta Stone, and Logitech).  One of the new cases deals with the Internet (Google).  One new case involves entertainment (Carnival).  Three new cases are of old and new transportation firms (Chrysler, TomTom, and Tesla Motors).  Two new cases are of entrepreneurial clothing companies (Volcom and TOMS Shoes).  Two new specialty retailing cases spotlight electronics (Best Buy) and variety (Dollar General).  Five new cases come from the food, beverage, and restaurant industries (Boston Beer, Panera Bread, Whole Foods Market, Burger King, and Church & Dwight).