- A lead is the beginning sentences of a news story.
- An intro is the most important part of any news story. It should be direct, simple and attention-grabbing.
Example:
- Intro: Arsenal, Leeds United, Everton and Wolverhampton Wanderers are all interested in signing Valencia starlet Yunus Musah, according to a report from 90min.
- Lead: The 17-year-old was on Arsenal’s books since the age of nine until the summer of 2019. He picked up England caps in four different age groups before switching his allegiances to the USA, for whom he has two international appearances to date.
https://www.hitc.com/en-gb/2020/11/24/report-arsenal-leeds-and-ancelotti-keen-on-mbappe-like-talent-who-recently-made-la-liga-history/