Global Marketing (Strategi Pemasaran Global)

This course addresses the impacts, challenges, and opportunities related to the marketing in the global context. Students can learn the phenomenon of marketing practices around the world as well as understand its relationship with economic, political, technological, and cultural environments. This course will also address the environment of global marketing, how global market can be approached, implementation of 4ps of Marketing Mix in the Global contexts, and the strategy and leadership in the twenty-first century.